Marketing Research

Marketing research on the drug market is a complex, multi-stage process that requires experience, knowledge and established contacts, allowing the rapid collection, summarization and analysis of statistical, economic and other related data and the compilation of a single, detailed expert marketing report that supports strategy and forecasting. We carefully verify all the data we use, which lets us guarantee the reliability of the information we provide.

We do not merely process and analyze data and produce dry reports. We draw up a list of recommendations, a strategy and development roadmap for your drug on the Russian market, taking into account market trends, the competitive environment (presence of similar products, demand, competitor reputations and their marketing strategies), the situation in drug and pharmaceutical-substance registration, and physicians’ awareness and needs. Based on this data, we help you forecast demand, estimate sales potential and develop your marketing strategy.

The experience and knowledge of our employees and engaged experts allow us to guarantee high-quality data and help you enter the market in the optimal way. In today’s market, one of the primary ways to increase product profitability is well-executed marketing research and the implementation of marketing strategies based on it. A second factor in increasing product profitability is innovativeness; however, on the pharmaceutical market even an innovative drug needs physicians and patients to receive information about it, its advantages and disadvantages.

Our clients gain a wide range of opportunities: building contacts with potential partners and buyers — patients, physicians, opinion leaders. We help our clients organize conferences with leading specialists and prepare marketing presentations and brochures.

An important area of our activity is work with opinion leaders. Opinion leaders play a huge role in studying consumer preferences: the opinion leader expresses not only their own position but also the view of an entire social group, which removes the need to study the whole consumer audience. The position of “influencers” is a reliable indicator of the majority of respondents. But work with opinion leaders can also go the other way — for example, in social-marketing product promotion the main work is done with opinion leaders, the ones the mass market will follow. This gives us the ability to gauge demand and to “make an offer,” to deliver information to the target audience in a simple and understandable way.

Another important area is work with specialists — doctors who need comprehensive information about a new drug: how, when and under what conditions it is or is not recommended, its advantages over existing drugs, and drug-interaction data. This process is complex and labor-intensive, but a proper approach and carefully thought-out strategy will yield results — successful promotion and high sales.

The main goal of any pharmaceutical company that comes to us for help with drug (or pharmaceutical substance) registration, clinical or preclinical studies, or drug-market analysis (marketing research) is to sell its products to the end user. That is why our range of services also includes drug distribution.

We invite our clients to become our partners in organizing the sale and distribution of their drugs. Depending on the partner’s needs and capabilities we can assemble the necessary service mix and offer the most favorable terms. For example, for foreign companies without a Russian representative office we can offer a full suite of services — drug import, customs clearance, transportation (logistics), storage in specialized warehouses with temperature control (including technologically complex conditions), and subsequent sale to pharmacies and treatment-and-prevention institutions.

We can help increase sales by analyzing the current situation and identifying new consumption segments. We also partner with proven distributors across Russia, allowing effective distribution of drugs throughout the country — including the most remote regions — so that as many patients as possible can obtain the medications they need. Our partners, in turn, get the opportunity to expand and deepen their sales markets and reach a new qualitative level in their business.